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Publications by Chew Swee Seng
Marketing Sports Products on Facebook: The Effect of Social Influence
Physical Culture and Sport, Studies and Research
Hospitality Management
Applied Psychology
Leisure
Cultural Studies
Education
Tourism
Related publications
The Relationship of Fans’ Sports-Team Identification and Facebook Usage to Purchase of Team Products
Journal of Sports Media
The Influence of Leisure Sports Activities on Social Health in Adults
SpringerPlus
Multidisciplinary
Facebook Marketing Intelligence
Effective Social Media Marketing Strategy: Facebook as an Opportunity for Universities
International Journal of Retail and Distribution Management
Hospitality Management
Business
Marketing
International Management
Leisure
Tourism
The Implications of Facebook Marketing for Organizations
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
The Effect of Anti-Corruption Campaign on the Exposure Aspects on Social Media Facebook and Instagram
Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude
The Influence of Social Media Marketing, Institutional Image and Trust on Student Loyalty
Specificity of Sports League Marketing
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