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Publications by Christian Homburg

When Salespeople Develop Negative Headquarters Stereotypes: Performance Effects and Managerial Remedies

Journal of the Academy of Marketing Science

International Management

English

Der Zusammenhang Zwischen Kundenzufriedenheit Und Kundenbindung

English

Marketing's Influence Within the Firm

Journal of Marketing

International Management

English

Is Speed of Integration Really a Success Factor of Mergers and Acquisitions? An Analysis of the Role of Internal and External Relatedness

Strategic Management Journal

International Management

English

Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty?an Empirical Analysis

Psychology and Marketing

Applied Psychology

English

Komplexität Als Determinante Der Qualitätswahrnehmung Von Dienstleistungen

Schmalenbachs Zeitschrift fur Betriebswirtschaftliche Forschung

Management of Technology

English

Complaint Management Excellence: Leitfaden Für Professionelles Beschwerdemanagement

English