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Publications by Christo Kaftandjiev

Fear Appeals in Marketing Communications of Banks and Insurance Companies in the Continuum of Dramatic-Tragic Situations: The Semiotic Perspective

International Review
2018English

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Banks, Insurance Companies, and Discrimination1

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Website Usability in Marketing Communications: The Case of Airline Companies in Turkey

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The Principles of Valuation of Banks, Insurance Companies, Pension Funds and Investment Funds

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Scholastic Assessment of Insurance Productiveness From the Marketing Perspective

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The Thirty-Six Dramatic Situations:

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The Marketing Myths and Consumers' Fear of Marketing

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A Comparative Analysis Between Commercial Banks and Insurance Companies in Bangladesh on the Basis of Capital Structure

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