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Publications by Constantine S. Katsikeas

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science

International Management

English

From the Editor in Chief: Thank You and Good Luck

Journal of International Marketing

International Management

English

Related publications

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

The Role of Brand Management in Emerging Markets

Advances in Marketing, Customer Relationship Management, and E-Services

English

Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid

European Scientific Journal, ESJ

English

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

Jurnal Manajemen Bisnis dan Kewirausahaan

English

The Measurement of Social Desirability and Brand Equity in Emerging Societies

Journal of Applied Business and Economics

English

The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

English

Retail Brand Equity: Measurements Through Brand Policy and Store Formats

American Journal of Industrial and Business Management

English

Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration

English