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Publications by D. Sculley
Predicting Bounce Rates in Sponsored Search Advertisements
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Towards Personalized Advertising in Sponsored Search
Strategic Bidder Behavior in Sponsored Search Auctions
Decision Support Systems
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Brand Names as Keywords in Sponsored Search Advertising
Communications of the Association for Information Systems
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Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
INFORMS Journal on Computing
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Computer Science Applications
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The Components and Impact of Sponsored Search
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Auctions With Revenue Guarantees for Sponsored Search
Bid Increment Adjusting Strategies in English Auction-Based Sponsored Search
Applied Mathematics and Information Sciences
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Computer Science Applications
Mathematics
Computational Theory
The Effect of Housing Government-Sponsored Enterprises on Mortgage Rates
Real Estate Economics
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Economics
Econometrics
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On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis
Lecture Notes in Business Information Processing
Control
Systems Engineering
Information Systems
Business
International Management
Simulation
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