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Publications by Daniel Zeng
Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study
Internet Research
Communication
Economics
Sociology
Econometrics
Political Science
Cross-Correlation Measure for Mining Spatio-Temporal Patterns
Journal of Database Management
Hardware
Information Systems
Architecture
Software
Related publications
A Systematic Review on Search Engine Advertising
Pacific Asia Journal of the Association for Information Systems
Differences Across Device Usage in Search Engine Advertising
Advances in Marketing, Customer Relationship Management, and E-Services
Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance
Journal of Research in Interactive Marketing
Marketing
Advertising: An Experience at School
Comunicar
Communication
Education
Cultural Studies
Pulsing Policies for Aggregate Advertising Models
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Search Engine Advertising (SEA) or Organic Links: Do Customers See the Difference?
Journal of Business & Economics Research (JBER)
Advertising Education at a Crossroad
Journal of Advertising Education
Communication
Education
Marketing
Content Marketing Elements for Search Advertising
Socialiniai tyrimai
Towards Personalized Advertising in Sponsored Search
