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Publications by Darren W. Dahl

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2012English

The Argument for Consumer-Based Strategy Papers

Journal of the Academy of Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2016English

Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account

Management Science
Management ScienceManagementOperations ResearchStrategy
2015English

Common “Wisdom” Put to the Test: Sex in Advertising … Only on Mars and Not on Venus?

GfK Marketing Intelligence Review
2011English

The Use of Visual Mental Imagery in New Product Design

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Misrepresentation in the Consumer Context

Journal of Consumer Psychology
MarketingApplied Psychology
2002English

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