Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Deborah Roedder John

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing

International Management

English

Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents

Journal of Consumer Research

International Management

English

Related publications

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

English

The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior

Asian Social Science

Social Sciences

English

Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

English

The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research

English

Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences

English

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey

International Journal of Marketing Studies

English

Perceived Brand Personality of Symbolic Brands

Journal of Economics and Behavioral Studies

English

Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media

English

Negative Effects of Brand Extension

Journal of Independent Studies and Research-Management, Social Sciences and Economics

English