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Publications by Denise Linville

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research

International Management

English

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Enhancing Message Collaboration Through Predictive Modeling of User Behavior

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The Sonic Boom : Effect of Logo Presentation Style in Television Commercials on Memory for the Advertised Brand

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Zipped Commercials, Zapped Memory? Not Necessarily

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Analysis of the Relationship Between Television Commercials for Beer and Football

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Analysis of the Connection Between Television Commercials for Beer and Football

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Predicting Memory for Components of TV Commercials From EEG

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