Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Dianne Dean
Political Brand Identity: An Examination of the Complexities of Conservative Brand and Internal Market Engagement During the 2010 UK General Election Campaign
Journal of Marketing Communications
Marketing
International Management
Business
Related publications
The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
B2B Service Brand Identity and Brand Performance
European Journal of Marketing
Marketing
Follow the Leader! Direct and Indirect Flows of Political Communication During the 2013 Italian General Election Campaign
New Media and Society
Communication
Sociology
Political Science
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi
Asian Business Review
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
Building a Local Identity Through Sellout Crowds: The Impact of Brand Popularity, Brand Similarity, and Brand Diversity of Music Festivals
Journal of Strategic Marketing
Marketing
Management
Strategy