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Publications by Diego MORAN
Customer Brand Engagement as a New Component of Service Value and Supply Chain in the Social Media Age
DEStech Transactions on Computer Science and Engineering
Customer Brand Engagement as a New Component of Service Value and Supply Chain in the Social Media Age
DEStech Transactions on Materials Science and Engineering
Related publications
Customer Engagement in Social Media and Tourism Brand Performance Implications
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
Perceived Service Value, Customer Engagement and Brand Loyalty in Health Care Centres in Egypt
Marketing and Management of Innovations
Ekspektasi Pelanggan Media Sosial: Brand Engagement Dalam Mempertahankan Customer Loyalty
Journal of Business Management Education (JBME)
The Role and Importance of Social Media in Communicating Brand Value
Marketing
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
Journal of Business and Retail Management Research
Accounting
Management
Business
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
The Role of Social Media Technologies in Service Innovation: Perceptions of Exceptional-Customer-Engaged Value Co-Creation
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
Journal of Global Strategic Management
