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Publications by Dorothy Yen
Film or Film Brand? UK Consumers’ Engagement With Films as Brands
British Journal of Management
Management
Business
Strategy
Innovation
Accounting
Management of Technology
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Making the Brand Appealing: Advertising Strategies and Consumers' Attitude Towards UK Retail Bank Brands
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Healthy Brands: Establishing Brand Credibility, Commitment and Connection Among Consumers
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"I-Film" or "Insight-Film" as a Specific Type of Postmodern Journey. Language Strategy
Journal of Flm Arts and Film Studies
Factors Affecting Brand Loyalty Among Malaysian Consumers in Their Choice of Mobile Phone Brands
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Choreographic Art on the Cinema Screen: Film-Ballet or Ballet-Film?
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High Throughput Layer-By-Layer Films for Extracting Film Forming Parameters and Modulating Film Interactions With Cells
Bounding Film Drainage in Common Thin Films
Colloids and Surfaces A: Physicochemical and Engineering Aspects
Surfaces
Colloid
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Theoretical Chemistry
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I. Film: Using Electrospinning to Create Bioactive Films
Applied Mechanics and Materials
