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Publications by Dr Bidyanand Jha

Applicability of Brand Personality Scale in the Indian Context

International Journal of Trend in Scientific Research and Development

English

Related publications

Brand Personality Dimensions in the Brazilian Context

BAR - Brazilian Administration Review

English

Brand Logo Shape and Brand Personality

English

Measurement, Validity, and Dimensionality of Jennifer Aaker’s Brand Personality Scale for a Mobile Telephone Brand in a Developing Country

Journal of Business and Retail Management Research

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The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper

Journal of Management Research

English

The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research

English

Perceived Brand Personality of Symbolic Brands

Journal of Economics and Behavioral Studies

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The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey

International Journal of Marketing Studies

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Ekspektasi Komunitas Kamera Nikon: Brand Personality Dalam Mempertahankan Brand Loyalty

Journal of Business Management Education (JBME)

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The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries

Central European Business Review

International Management

Management of Technology

English