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Publications by Dr. K. Soniya
A Study on Factors Affecting Brand Trust Apple I Phone
International Journal of Trend in Scientific Research and Development
A Study on Emotional Quotient Among New Generation Employees
International Journal of Trend in Scientific Research and Development
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Factors Affecting the Consumer Brand Choice Preference Towards New Package of Cellular Phone: A Study on Comilla Region
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Factors Affecting Purchase Intention Towards Smartphone Brand: A Study on Bangladeshi Private University Students
Global Disclosure of Economics and Business
Factors Affecting Apple Aroma/Flavour Volatile Concentration: A Review
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The Effect of Consumer Involvement on Brand Loyalty: A Study on Smart Phone Products
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Factors Affecting Consumer’s Brand Preference of Small Cars
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Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study in Bahawalpur, Pakistan)
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The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty