Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Dr. Mohan Dass

Cross-Cultural Mistakes by Renowned Brands – Evaluating the Success and Failures of Brands in Host Nations

International Journal of Trend in Scientific Research and Development

English

Related publications

Old Brands, New Brands, Neglected Brands

Journal of Brand Management

English

A Cross-Cultural Study of Global Brands Advertising Strategies in Iran

English

Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses

Series on Technology Management

English

Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences

English

Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets

International Studies of Management and Organization

International Management

English

Conscientious Brands Editorial

Journal of Brand Management

English

Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands

Journal of Promotion Management

English

The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands

Environmental Science

Renewable Energy

Energy Engineering

Power Technology

the Environment

English

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management

English