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Publications by Duane Varan
Brand Safety: The Effects of Controversial Video Content on Pre-Roll Advertising
Heliyon
Multidisciplinary
Television, Culture and State: New Forums for Negotiating Identity in the Pacific
Continuum
Visual Arts
Performing Arts
Cultural Studies
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The Effects of Multimedia Advertising on Building Brand Equity
Management Science Letters
Accounting
Management
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This Is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
Journal of Youth and Adolescence
Developmental
Education
Social Sciences
Educational Psychology
Social Psychology
The Interactive Effects of Comparative Advertising on Brand and Company Image Change.
Shinrigaku Kenkyu
Psychology
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising
Environmental Communication
Policy
Management
Monitoring
Law
Environmental Science
Brand Positioning Through Print Advertising
Brand Management in Emerging Markets
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Gendered Advertising: Content, Effectiveness and Effects – Psychological Perspective
The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments
Journal of Marketing Development and Competitiveness
