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Publications by Duncan I. Simester

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Marketing Science

International Management

English

Internal Customers and Internal Suppliers

Journal of Marketing Research

International Management

English

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The Only Composite You'll Ever Need

BDJ In Practice

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Employee Performance and the Cost of Labour Adjustment in the Automobile Industry.

English

Factors Affecting Employee Morale in the Indian Automobile Industry - A Literature Review

International Journal for Research in Applied Science and Engineering Technology

English

Efficiencies Brewed: Pricing and Consolidation in the U.S. Beer Industry

English

Analysing the Impact of Price Promotions Versus No-Price Promotions on Brand Image

Journal of Business & Economics Research (JBER)

English

Locus of Control and Employee Engagement Among the Employees of Automobile Industry

English

We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-Of-Mouth Communication

Journal of Consumer Research

International Management

English

Conflict of Values: Effect on Employee Behavior in the U.S. Retail Industry

English

The Category-Demand Effects of Price Promotions

Marketing Science

International Management

English