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Publications by ERIK LAKOMAA
Advertising for the People: The History of the Social Democratic Party of Sweden’s Own Advertising Company—Folkreklam and Förenade ARE-Bolagen, 1947–1997
Enterprise and Society
Accounting
Management
Business
History
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Arts
Information Sciences
Library
Humanities
The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitudes and Purchase Intentions
African Journal of Business Management
The Cultural, Social, Economic and Psychological Effects of Advertising
Рroblems of engineering and professional education
Relationship Between Pricing and Advertising. Research on the Example of the Russian Company
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The Interactive Effects of Comparative Advertising on Brand and Company Image Change.
Shinrigaku Kenkyu
Psychology
The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments
Journal of Marketing Development and Competitiveness
