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Publications by Elena Sergienko
Marketing Communication Management: Development of a Complex for the Formation of Loyalty and Motivation of Consumers
Bulletin of South Ural State University series "Economics and management"
Dynamics of Mental Resources in the Elderly and Old Age
The Role of Mental Development in Ontogenesis of Symbolic Functions
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Development of Marketing Management in the Agro-Food Complex
The Agrarian Scientific Journal
The Formation of a System of Analysis and Management of Complex Marketing Communications of the Enterprise
Economy and Society
Implementation of Innovative Marketing Technologies for Higher Efficiency of the Marketing Communication Complex
SHS Web of Conferences
Utilization of Near Field Communication Technology for Loyalty Management
Telkomnika
Electronic Engineering
Electrical
The Marketing Myths and Consumers' Fear of Marketing
Journal of Consumer Marketing
Marketing
International Management
Business
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention
EMAJ: Emerging Markets Journal
The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers
Open Journal of Social Sciences
Marketing Management: A Conceptual Model of Functional Interactions Formation in the Interfirm Cooperation Forms Development
Economics Profession Business
Strategic Marketing Communication: The Case for SMME Development
Journal of Business & Economics Research (JBER)