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Publications by Elena Shustova

Fear Appeals in Marketing Communications of Banks and Insurance Companies in the Continuum of Dramatic-Tragic Situations: The Semiotic Perspective

International Review
2018English

Formation of Competitive AIC in Conditions of Mining Region Sustainable Development (On the Example of Kuzbass)

E3S Web of Conferences
EarthEnergyPlanetary SciencesEnvironmental Science
2019English

Related publications

Banks, Insurance Companies, and Discrimination1

Business and Society Review
Industrial RelationsSociologyBusinessInternational ManagementStrategyManagementPolitical Science
2008English

Life Insurance Companies Marketing Strategy in the Digital World

Insurance Markets and Companies
2018English

Website Usability in Marketing Communications: The Case of Airline Companies in Turkey

American Journal of Educational Research
2015English

The Principles of Valuation of Banks, Insurance Companies, Pension Funds and Investment Funds

Journal of Business and Economics
2014English

Scholastic Assessment of Insurance Productiveness From the Marketing Perspective

European Journal of Business and Management Research
2019English

The Thirty-Six Dramatic Situations:

English

The Marketing Myths and Consumers' Fear of Marketing

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
2009English

A Comparative Analysis Between Commercial Banks and Insurance Companies in Bangladesh on the Basis of Capital Structure

International Journal of Business and Social Research
2017English

Social Media-Based Visual Humour Use in Tourism Marketing: A Semiotic Perspective

European Journal of Humour Research
LinguisticsApplied PsychologyCultural StudiesLanguageCommunication
2019English

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