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Publications by Elena V. Sergeeva
Lexical Means of Influencing the Addressee in Pedagogical Advertising Discourse (Based on Advertisements for Music Schools and Creative Courses)
Izvestia: Herzen University Journal of Humanities & Sciences
Specificity of Manipulative Method of Use the Interest to Additional Information in the Advertising Discourse (In the Section “Order of Things” of the “Story” Magazine)
Media Linguistics
Related publications
Gender and the Discourse of Advertising in English and Persian Magazine Advertisements
International Journal of Academic Research in Business and Social Sciences
Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
SSRN Electronic Journal
Team Teaching of Creative Advertising and Public Relations Courses
Journal of Advertising Education
Communication
Education
Marketing
Means of Verbal Manipulation in Advertising Discourse of Financial Companies
Humanities and Social Sciences. Bulletin of the Financial University
On Creative Thinking in Advertising Design Based on Modern Elements
A Pragma-Dialectical Study of Advertising Discourse: Take Melatonin Advertisements as Case Study
Sinología hispánica
Pedagogical University-Supervised Chair in Schools as a Means for Educational Transfer
Psychological Science and Education
Symbolic Consumption of Advertisements for Male Perfumes: Effects of Advertising Appeals and Product Involvement on Advertising Effectiveness
Research in World Economy
Industrial Relations
Sociology
International Relations
Finance
Economics
Political Science
Econometrics
Research on Students' Accomplishment Based on Creative Thinking Music Education
