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Publications by Emily Yucai Wang
Demand for 'Healthy' Products: False Claims in Advertising
SSRN Electronic Journal
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Demand for Differentiated Products: Price and Advertising Evidence From the U.S. Beer Market
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Early Response to False Claims in Wikipedia
First Monday
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Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
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Just What the Patient Ordered? Direct-To-Consumer Advertising and the Demand for Pharmaceutical Products
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