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Publications by Erik Hermann

Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Journal of Advertising

International Management

English

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Direct-To-Consumer Advertising of Pharmaceuticals

American Journal of Medicine

English

‘At-Risk’ Individuals’ Responses to Direct to Consumer Advertising of Prescription Drugs: A Nationally Representative Cross-Sectional Study

English

Direct-To-Consumer Advertising and Online Search

SSRN Electronic Journal

English

Direct-To-Consumer Advertising and Online Search

English

Chapter 15. Argumentative Insights for the Analysis of Direct-To-Consumer Advertising

Exploring Argumentative Contexts

English

The Patient as a Partner in Prescribing: Direct-To-Consumer Advertising

Journal of Managed Care Pharmacy

English

Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Management Science

Management Science

Operations Research

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Consumer Attitudes Toward Celebrity Advertising: Analysis Through Balance Theory

English

Brain Responses to Dynamic Facial Expressions: A Normative Meta-Analysis

Frontiers in Human Neuroscience

Neuropsychology

Physiological Psychology

Behavioral Neuroscience

Biological Psychiatry

English