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Publications by Erwin Premchan
Pokémon Go - The Next Innovation in Mobile Gaming: Marketing Implications
Asian Business Research
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Pokémon GO as Distributed Imagination
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Behavior Change Types With Pokémon GO
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An Empirical Study on the Motivations Underlying Augmented Reality Games: The Case of Pokémon Go During and After Pokémon Fever
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The Differences Between Product and Process Innovation and Implications for Marketing Strategy
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Distractedly Engaged: Mobile Gaming and Convergent Mobile Media
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The Effect of Pokémon Go on the Pulse of the City: A Natural Experiment
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Digital Gaming: Organizing for Sustainable Innovation
