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Publications by F. G. M. (Rik) Pieters

Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration

SSRN Electronic Journal

English

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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

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6 Good Reasons Why You Can Depend on Esso Solvents

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Hydrocortisone-Induced Anti-Inflammatory Effects in Immature Human Enterocytes Depend on the Timing of Exposure

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Evaluation of Exposure to Ethylene Glycol Monoethyl Ether Acetates and Their Possible Haematological Effects on Shipyard Painters

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