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Publications by Florian Zettelmeyer
A Comparison of Approaches to Advertising Measurement: Evidence From Big Field Experiments at Facebook
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
$1000 Cash Back: Asymmetric Information in Auto Manufaturer Promotions
How the Internet Lowers Prices: Evidence From Matched Survey and Auto Transaction Data
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