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Publications by Francesca Checchinato
The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China
Australasian Marketing Journal
Marketing
Economics
Econometrics
Content and Feedback Analysis of YouTube Videos: Football Clubs and Fans as Brand Communities
Journal of Creative Communications
Communication
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Enriching the ECSI Model Using Brand Strength in the Retail Setting
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Tourism
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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Management and Marketing
Accounting
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The Country Brand Trap
CEPAL Review
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Brand Awareness on Cosmetic Products Among the Selected Customers in Kerala – An Empirical Analysis
International Journal of Management Studies
The Influence of Social Media Communication on Brand Equity: The Evidence for Environmentally Friendly Products
Applied Ecology and Environmental Research
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Agronomy
Storytelling in Destination Brand Communication: A Qualitative Analysis
Journal of Global Business Insights
Brand Recognition of the Tex Mex Products in Latvia
European Integration Studies
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
The Impact of Brand Awareness and Country of Origin on Purchase Intention With Mediation of Self Congruity on Chinese Brand Automotive Products Wuling
Petra International Journal of Business Studies
