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Publications by Francisco José Sarabia-Sánchez

A Redefined Measure of the Tendency to Use Brand Name in Purchasing Decisions

ESIC Market Economics and Business Journal

English

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Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions

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The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers

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Willingness to Pay (WTP) for a Brand Name Drug in Sâo Paulo, Brazil

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Brand-Name Versus Generic: The Authors Respond

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Demand and Quality Uncertainty in Pecan Purchasing Decisions

SSRN Electronic Journal

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Buyer Beware: Using Interlibrary Loan Requests in Purchasing Decisions

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The Effect of Price Increases on Predicted Alcohol Purchasing Decisions and Choice to Substitute

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Brand Selection in Planned Purchasing: An Analysis of Asian User Behavior

IAFOR Journal of Psychology & the Behavioral Sciences

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Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study in Bahawalpur, Pakistan)

Journal of Public Administration and Governance

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