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Publications by Galina Voroncova

Definition of the Strategic Directions of Formation of a Favorable Brand of Stavropol Krai as Place Attractive to Tourism

Ekonomski pogledi

English

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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

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Construction of a Place Brand

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Strategic Brand Management as the Factor of Company Competitiveness

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Model of Brand Value Management as a Process of Strategic Increase of Enterprise Value

E3S Web of Conferences

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Low Cost Airlines as a Strategic Factor of Tourism Infrastructure Development

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Planning as an Element of Strategic Management in Tourism

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Development of Measurement for Brand Recall in Place Brand

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Strategic Management in Tourism: How to Create a Competitive Advantage of Tourism Destinations

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Clustering as One of the Directions of Effective Strategic Management in the Maritime Complex

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