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Publications by Gao-fu Liu
Research on the Influence of Online Video Bullet-Screen Advertising Marketing on Consumers' Purchasing Intention
Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude
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Impact of Online-Advertising on Consumers.
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The Effect of Different Price Promotion Ways on Consumers’ Purchasing Intention
American Journal of Industrial and Business Management
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The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention
