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Publications by Gary Erickson

The Financial Rewards of New Product Introductions in the Personal Computer Industry

Management Science
Management ScienceManagementOperations ResearchStrategy
2003English

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Learning to Contract: Evidence From the Personal Computer Industry

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The Issue of Trust in Computer Mediated Introductions (CMI)

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Multiobjective Strategies for New Product Development in the Pharmaceutical Industry

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Product Diversification in Competitive R&d-Intensive Firms: An Empirical Study of the Computer Software Industry

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