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Publications by George Balabanis
Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing
Journal of International Marketing
Marketing
Economics
International Management
Business
Econometrics
Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?
Journal of Business Ethics
Arts
Management
Business
Humanities
Economics
International Management
Accounting
Law
Econometrics
Ambivalence in Ethnocentric Bias
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Measuring the Influence of Corporate Image on Country of Origin Image. The Case of Spain
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Evaluating Public Programs With Close Substitutes: The Case of Head Start
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A Dynamic Theory of Resource Wars
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