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Publications by George Baltas

Relationship Value: Drivers and Outcomes in International Marketing Channels

Journal of International Marketing

International Management

English

Motivation Recipes for Brand-Related Social Media Use: A Boolean-fsQCA Approach

Psychology and Marketing

Applied Psychology

English

Private Labels and Retail Assortment Planning: A Differential Evolution Approach

Annals of Operations Research

Management Science

Decision Sciences

Operations Research

English

No-Execute-After-Read

English

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