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Publications by Gerard Prendergast
The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study
Journal of International Consumer Marketing
Marketing
Management Information Systems
Is a “Star” Worth a Thousand Words?
European Journal of Marketing
Marketing
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From Sources to Narratives: The Role of Computer Graphics in Communicating Cultural Heritage Information
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A Cross-Cultural Study of Role Behaviors Pertaining to the Roles of Student and Professor
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