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Publications by Glen L. Urban

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

International Journal of Research in Marketing
Marketing
2013English

Pre-Test-Market Models: Validation and Managerial Implications

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

Information Acceleration: Validation and Lessons From the Field

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Rejoinder—Response to Comments on “Website Morphing”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

A New Product Analysis and Decision Model

Management Science
Management ScienceManagementOperations ResearchStrategy
1968English

A Normative Methodology for Modeling Consumer Response to Innovation

Operations Research
Management ScienceComputer Science ApplicationsOperations Research
1977English

Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products

Operations Research
Management ScienceComputer Science ApplicationsOperations Research
1970English

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