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Publications by Gokhan Nas
National Origin as a Means of Customer Segmentation – An Analysis of Mobile Communications Users in a GCC Country
Digital Policy, Regulation and Governance
Information Systems
Computer Networks
Innovation
Communications
Management
Management Information Systems
Management of Technology
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A Study on Relationships Among Customer Value, Relationship Quality and Customer Equity: Zhengzhou Bank of Communications as an Example
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Age as a Determinant of Customer Loyalty: Study of Mobile Subscribers
International Journal of Management Studies
Mobile Communications as a Challenges to the Mass Media
International Journal of Journalism & Mass Communication
An Institutional Analysis of Environmental Management in the Korean Mobile Communications Industry
Telecommunications Policy
Electronic Engineering
Human Factors
Information Systems
Electrical
Ergonomics
An Analysis on the Influence of Customer Loyalty Program and Service Quality on Customer Loyalty With Trust as a Mediation Variable on Samsung Mobile Phone
The Mobile Network as a New Medium for Marketing Communications
Country-Of-Origin Image (COI) as a Country-Specific Advantage (CSA): Scale Development and Validation of COI as a Resource Within the Firm Perspective
Journal of Business Research
Marketing
An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Customer Satisfaction of Quality in a Malaysian Mobile Phone Manufacturing Company: An Employees’ Perception
Journal of Applied Sciences