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Publications by Guja Armannsdottir

Investigating Political Brand Reputation With Qualitative Projective Techniques From the Perspective of Young Adults

International Journal of Market Research

International Management

English

Exploring the Influences of Political Branding: A Case From the Youth in India

Journal of Indian Business Research

English

Related publications

Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang

Journal of Business Administration Researches

English

Projecting the Right Image: Using Projective Techniques to Measure Brand Image

Qualitative Market Research

English

Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

English

Linking Corporate Social Responsibility With Reputation and Brand of the Firm

Amfiteatru Economic

English

Exploring the Patient Perspective of Fatigue in Adults With Visual Impairment: A Qualitative Study

English

Consumer’s Trust in the Brand: Can It Be Built Through Brand Reputation, Brand Competence and Brand Predictability

International Business Research

English

Nation Brand as Context and Reputation

English

Diabetes Distress From the Patient's Perspective: Qualitative Themes and Treatment Regimen Differences Among Adults With Type 2 Diabetes

Journal of Diabetes and its Complications

Internal Medicine

English

The Scientific Status of Projective Techniques

Psychological Science in the Public Interest, Supplement

English