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Publications by Heather M. Meyer

Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology

Journal of Consumer Marketing

International Management

English

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Interpretation of “The” Structure From Cognitive Prominence

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Consumer Brand Relationships

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

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the Origins of Brand Love: A Typology of Starting Points

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Prosodic Typology: By Prominence Type, Word Prosody, and Macro-Rhythm *

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Consumer Choice and Preference for Brand Categories

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The Formation of Consumer Brand Preferences

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Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

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Brand Positioning and Consumer Taste Information

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