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Publications by Hongjian Qu
Research on the Influence of Web Experience on Consumers’ Purchasing Intention
Journal of Business Administration Research
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Research on the Influence of Online Video Bullet-Screen Advertising Marketing on Consumers' Purchasing Intention
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MATEC Web of Conferences
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The Effect of Different Price Promotion Ways on Consumers’ Purchasing Intention
American Journal of Industrial and Business Management
Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention
Research on the Influence of Netease Cloud Music Virtual Community Perception on Consumers' Purchase Intention
Research on the Aesthetic Experience of Consumers in Product Design
The Influence of Content and Trust on Consumers' Intention to Accept Mobile Advertisements
International Journal of E-Services and Mobile Applications
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Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory