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Publications by Hongxiu Li
Disentangling the Factors Driving Electronic Word-Of-Mouth Use Through a Configurational Approach
Internet Research
Communication
Economics
Sociology
Econometrics
Political Science
Antecedents and Consequences of Perceived Usefulness of Smoking Cessation Online Health Communities
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Electronic Word-Of-Mouth
Fundamentals of Electronic Word of Mouth
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Advances in Marketing, Customer Relationship Management, and E-Services
Deterrence Through Word of Mouth
SSRN Electronic Journal
Electronic Word of Mouth and Purchase Intention on Traveloka
Electronic Word of Mouth Model Based on Social Complex Network
Revista Tecnica de la Facultad de Ingenieria Universidad del Zulia
Engineering
Towards a Model of Electronic Word-Of-Mouth and Its Impact on the Hotel Industry
International Journal of Hospitality and Tourism Administration
Tourism
Hospitality Management
Leisure
Investigating the Impact of Gender Differences on Alleviating Distrust via Electronic Word-Of-Mouth
Industrial Management and Data Systems
Industrial Relations
Industrial
Manufacturing Engineering
Strategy
Computer Science Applications
Management
Management Information Systems
The New Era of Electronic Word of Mouth (eWOM): ‘Be More Chill’ Overrules the Critics
International Journal of Advertising
Communication
Marketing