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Publications by Hung-Chih Lai
Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism
The International Technology Management Review
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The Effectiveness of Relationship Marketing Strategies in Department Stores
International Journal of Business and Management
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The Effectiveness of Marketing Strategies on Interactive Online Advertising Based on Customers Purchasing Decision
International Journal of Academic Research in Business and Social Sciences
Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective
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Marketing Strategies for the Developing Tourism and Its Impact on the Poverty Alleviation in Sindh
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IROCAMM-International Review Of Communication And Marketing Mix