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Publications by Hyejoon Rim

Consumer Evaluation of Cause-Brand Alliance in Cause-Related Advertising: The Role of Brand Familiarity and Personal Relevance

Business Management and Strategy

English

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

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The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity

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The Effect of Cause Brand Fit on Brand Credibility Through Altruistic Attribution and Moderated by Altruistic Value

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Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping

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The Relevance of Dynamic Brand Image Campaign in Corporate Advertising: A Conceptual of Theory

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Consumer Brand Relationships

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The Formation of Consumer Brand Preferences

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A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience

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