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Publications by Hyelim Oh
Free Versus For-A-Fee: The Impact of a Paywall on the Pattern and Effectiveness of Word-Of-Mouth via Social Media
MIS Quarterly: Management Information Systems
Management
Computer Science Applications
Information Systems
Management Information Systems
Related publications
The Impact of Electronic-Word-Of Mouth on E-Loyalty and Consumers’ E-Purchase Decision Making Process: A Social Media Perspective
International Journal of Trade, Economics and Finance
Investigating the Impact of Gender Differences on Alleviating Distrust via Electronic Word-Of-Mouth
Industrial Management and Data Systems
Industrial Relations
Industrial
Manufacturing Engineering
Strategy
Computer Science Applications
Management
Management Information Systems
A Study on the Impact of Online Word-Of-Mouth for Airlines on Customer Behavior
Open Transportation Journal
Modeling
Transportation
Simulation
Quantifying the Ripple: Word-Of-Mouth and Advertising Effectiveness
Journal of Advertising Research
Communication
Marketing
Towards a Model of Electronic Word-Of-Mouth and Its Impact on the Hotel Industry
International Journal of Hospitality and Tourism Administration
Tourism
Hospitality Management
Leisure
Viral Marketing and E-Word of Mouth Communication in Social Media Marketing
The Impact of Humorous Advertising on Consumers’ Buying, Word of Mouth and Recall
User-To-Brand Social Media Behavior Directed at Brands and Its Impact on Electronic Word-Of-Mouth and Purchase Intentions: An Abstract
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness
Journal of Service Science and Management
