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Publications by Hyun S. Shin
The Role of Online Buzz for Leader Versus Challenger Brands: The Case of the MP3 Player Market
Electronic Commerce Research
Human-Computer Interaction
Economics
Econometrics
Finance
Related publications
The Role of Online Brand Trust on the Image of Online Brands
Journal of Internet Applications and Management
The MP3 Player as a Mobile Digital Music Collection Portal
The Development of the Online Player Type Scale
International Journal of Cyber Behavior, Psychology and Learning
Developmental
Education
Experimental
Educational Psychology
Cognitive Psychology
Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses
Series on Technology Management
Anthropomorphizing Brands: The Role of Attributed Brand Traits in Interactive CSR Communication and Consumer Online Endorsements
Journal of Consumer Behaviour
Social Psychology
Applied Psychology
The Role of Media Brands in Media Planning
Journal of Media Business Studies
Communication
Management
International Management
Business
Strategy
The Botany of the “Challenger” Expedition
Nature
Multidisciplinary
The Professionalization of Youtubers: The Case of Verdeliss and the Brands
The Challenger Expedition
Nature
Multidisciplinary
