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Publications by Ian Nurpatria Suryawan
Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image
Jurnal Manajemen
Faktor – Faktor Yang Menentukan Pilihan Terhadap Jasa Produk Perbankan
JURNAL MANAJEMEN BISNIS
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Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention
Jurnal Manajemen Bisnis dan Kewirausahaan
Green Technology Trends: Increasing Sales of Green Technology Through Brand Equity and Green Trust
International Journal of Recent Technology and Engineering
Engineering
Management of Technology
Innovation
Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia
Jurnal Manajemen Bisnis dan Kewirausahaan
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
The Effect of Green Packaging and Green Advertising on Brand Image and Purchase Decision of Teh Kotak Product
The Effect of Green Brand on Green Product Purchase Intention in Indonesian Communities
The Awareness of Environmentally Friendly Products: The Impact of Green Advertising and Green Brand Image
Management Science Letters
Accounting
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Business
Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta
Jurnal Manajemen Bisnis dan Kewirausahaan
Green Banking Concept as a Positioning Strategy to Gain Brand Image