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Publications by Ian Phau

Idol Attachment and Human Brand Loyalty

European Journal of Marketing

English

Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands

Journal of Promotion Management

English

The Emotion of Interest and Its Relevance to Consumer Psychology and Behaviour

Australasian Marketing Journal

English

Charitable Donations: Empirical Evidence From Brunei

Asia-Pacific Journal of Business Administration

Public Administration

English

An Investigation of the Characteristics of Australian Charitable Donors

Journal of Nonprofit and Public Sector Marketing

English

The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review

Contemporary Management Research

Management Information Systems

Management of Technology

English

Understanding Compulsive Buying Tendencies Among Young Australians

Marketing Intelligence and Planning

English