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Publications by Ioannis Rizomyliotis

Reassessing the Influence of Mental Intangibility on Consumer Decision-Making

International Journal of Market Research

International Management

English

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Aging and Consumer Decision Making

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Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication

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Influence of Emotions on Decision-Making

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The Influence of Financial Strain on Health Decision-Making

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The Role of Mental Maps in Decision-Making

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Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making Towards Non-Perishable Products Category

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Consumer Decision-Making Models Within the Discipline of Consumer Science: A Critical Approach

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