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Publications by Irene García Medina
Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business
International Journal of Interactive Mobile Technologies
Computer Networks
E-learning
Computer Science Applications
Communications
How the Digital Age Has Changed the Corporate Communication World: The Case of Digital Marketing in the Fashion Business.
IROCAMM-International Review Of Communication And Marketing Mix
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Journal of Advanced Management Science
Sustainable Competitive Advantage Through Business Model Innovation
Business Reputation as a New Competitive Advantage of Russian Metallurgical Enterprises in Foreign Markets
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Competitive Advantage as a Legitimacy‐creating Process
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Image of the Region as a Competitive Advantage
Ekonomski pogledi
Cost - Driving Strategy Under the Use of E-Business to Achieve a Competitive Advantage in a Digital Economy Environment
Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Journal of Direct, Data and Digital Marketing Practice
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Innovation
