Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Iva Dragičević

Integrated Marketing Communications on Social Networks: A Case Study on IKEA

English

Related publications

The Influence of Brand Culture on Enterprises: A Case Study of IKEA

English

Segmentation Based on Media Consumption: A Better Way to Plan Integrated Marketing Communications Media

Journal of Applied Business Research

International Management

English

Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network

Journal of Business Administration Researches

English

On Distributed Communications Networks

English

Cross-Cultural Characteristics of International Marketing Communications on Web-Site and Social Media

English

Just Ng It: Theorising Integrated Marketing Communications (IMC) Practices

European Journal of Marketing

English

Social Media Marketing in Emerging Economies: A Mongolian Case Study

International Journal of Marketing Studies

English

Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City)

Journal of Research in Marketing

English

Integrated Marketing Communications and Their Role in Economy and Education

SHS Web of Conferences

English