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Publications by Jaakko Pihlaja
From Electronic WOM to Social eWOM: Bridging the Trust Deficit
Journal of Marketing Theory and Practice
Marketing
Related publications
The Power of eWOM Through Social Networking Sites
Journal of Marketing Development and Competitiveness
Pengaruh Social Network Marketing (Snm) Dan Electronic Word of Mouth (Ewom) Terhadap Minat Beli Pelanggan
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The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
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The New Era of Electronic Word of Mouth (eWOM): ‘Be More Chill’ Overrules the Critics
International Journal of Advertising
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Trust Restoration in Electronic Commerce
Bridging the Soft-Skills Deficit Gap Among Secondary Students in the UAE
What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games?: Social and Game Factors in Play
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Computer Science Applications
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Understanding E-Wom Evolution in Social Media With Network Analysis
Advances in Marketing, Customer Relationship Management, and E-Services
Government Trust, Social Trust, and Citizens’ Risk Concerns: Evidence From Crisis Management in China
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